Scaled to profitable +100K in just a few weeks

Problem

Jaroslaw kam auf uns zu, da er im LEH (LebensmittelEinzelHandel) große Herausforderungen gesehen hat und einen weiteren Einkommensstrom über seinen Onlineshop aufbauen wollte. Er hatte schon Vorerfahrung mit einigen Agenturen und Freelancern mit mäßigem Erfolg.

Lösung

Wir analysierten den Onlineshop und das META–Business–Konto detailliert. Dabei entdeckten wir Optimierungspotenziale in der Zielgruppenansprache. Mithilfe der CRM–Daten erstellten wir ein genaues Profil der Kunden und zielten mit passenden Anzeigen und Botschaften auf META (Facebook & Instagram) ab.

Background

The client had a strong product and early organic traction, but had not yet leveraged paid advertising. The objective was to rapidly build a profitable customer acquisition funnel and scale beyond €100,000 in monthly revenue — without sacrificing margins or ROAS.

Objectives

• Build a high-performing, profitable paid acquisition channel
• Scale to €100,000+ monthly revenue within 6 weeks
• Acquire customers with a positive return (ROAS > 2)
• Run systematic creative, offer, and audience tests

Strategy & Execution

1. Funnel Design & Offer Positioning

• Developed a high-converting, mobile-first landing page focused on clear product value
• Introduced an entry-level offer to reduce friction for first-time buyers
• Integrated trust signals like customer reviews, seals of approval, and real-time purchase notifications

2. Meta Ads Launch & Budget Scaling

• Launched with a lean budget and aggressive creative testing (5–10 variants/week)
• Used Advantage+ Shopping campaigns and CBO for scalable performance
• Optimized based on first-party data (Pixel + CRM) for faster learning loops

3. Creative Focus: Pain Points & Authentic UGC

• Leveraged UGC-style video content, customer testimonials, and short “problem-solution” explainers
• Tested different emotional and rational hooks: social proof, urgency, product benefits
• Tailored creatives to different buyer personas (skeptics vs. impulse buyers)

4. Scalable & Profitable Growth Control

• Daily tracking of ROAS, CAC, and AOV across campaigns
• Scaled spend only when unit economics were healthy — no blind scaling
• Complemented paid efforts with automated email & SMS flows to increase LTV

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Key Takeaways

• Structured funnels and rapid testing cycles enabled fast and profitable scaling
• You don’t need a massive budget to scale — just a compelling message, tight execution, and validated offers
• Scaling is not just about spending more — it’s about better decisions and keeping margins intact
• Authentic creative (especially UGC) outperformed polished commercial-style ads